Olha a macacada ae ...

http://www.youtube.com/watch?v=iqQiXUp9b8I
http://www.youtube.com/watch?v=YR71GnQ4CU4

Careerbuilder Working with Monkeys Declared Funniest Commercial

Working with monkeys. This CareerBuilder.com TV commercial was voted as the funniest commercial ad of the year and ranked amongst the most popular in USA Today’s Super Bowl Ad Meter poll. On Top ads for young adult category CareerBuilder’s working with monkeys scored 31%, better than Diet Pepsi and Adidas. And overall the brand (top ads in 2005)is in 5th position.

Peter Krivkovich, C-K president and CEO is visually pleased with the result. “Humor is a great way to grab a viewer’s attention but an ad can’t just be funny for funny’s sake. There needs to be a strategic insight behind it and, at the end of the day, it needs to move the needle for your client’s brand. This campaign did that overwhelmingly.”

I agree with you Peter Krivkovich one hundred percent. An ad cant just be funny for the sake of it. When humor is central to the message and message strongly communicates the concept nothing can stop it from hitting bull’s eye.

Careerbuilder in “working with the monkey” commercial features a human employee working in an office inhabited by chimpanzee co-workers.

Well, I certainly liked this one. And amongst funny others my choices were Nextel and Carlton Draught Beer, but they got voted out from the race. Well, may be my choice is not voter’s choice.

CareeBuilder has a big budget plan for 2006 Superbowl too and we all are eagerly waiting for another creative and funny ride from Cramer-Krasselt.

Fonte: http://www.adpunch.org/entry/careerbuilder-working-with-monkeys-declared-funniest-commercial/